About Us

Our Mission

To be one of the leading companies in home care and personal care markets and form competition via designing products that fits to market needs and customer expectations and sustain ABC Detergent as a profitable company that our employees, customers, suppliers, partners and consumers are proud of.

Our Vision

Be a leading home care & personal care company by creating trustworthy , innovative products to increase the life quality of our consumers, for a clean world.

Our Values

• Reliable
• Ethic
• Loyal
• Respectful
• Devoted

Our Principles

• We focus on customer and consumer.
• We value the expertise.
• It is important to us to enable the participation of employees.
• The happiness and satisfaction of our shareholders are important to us.
• We like to be competitive.

Our Success Factors

• To be determined and deliberate
• To be flexible
• To be innovative
• To seize the market opportunities
• To form efficiency and speed on processes
• To be sustainable

“The preliminary condition of being competitive, economic growth, and making these elements constant is possible with modern research and development activities.”

Our R&D studies for products and processes are summarized below:

• New and Functional Product Development
• New and Functional Package Development
• Finding Alternative Raw Materials
• Research and Application of New Processes To Increase Product Performance
• Cost Reduction and Process Ability Boost
• Product-Package Prototype Preparation
• Product Package Pilot (Test) Production
• Aging and Performance Tests
• Product/Raw Material/Package Specifications
• Bill of Material
• Analysis Methods

R&D activities in ABC Detergent are applied not only on the designs of products and processes but also manpower management, sales and marketing, planning, distribution and cost-finance subjects. In our R&D studies for work and support processes, teams consisting of expert on related topics are established and basic researches and applied development studies are implemented to provide increase in efficiency, speed and competitiveness related to processes.

Occupational Health and Safety

“Occupational Health and Safety (OHS)” is a series o measures to be taken to form healthy and safe working environments and to prevent the workers incurring occupational accident and illness.”

In ABC Detergent, the main principle of OHS system is “Safety First”. The elements within this principle are determined as “Worker’s Health”, “Occupational Safety” and “Emergencies” (Fire, Earthquake, Flood etc.).

Our main goal in Worker’s Health is to prevent a potential negativity regarding the health of worker now and in the near future because of the progress of work, working conditions and used materials by creating a safe and healthy working environment.

Our goal in Occupational Safety is “0” work accident. To reach this goal, hazards in work and working environment are defined, the extent of the risk is foreseen for each hazard and the risk is taken under control according to its level.

Our principles in Emergencies is to determine the measures to be taken for not incurring situations like these and to minimize the losses when we experience them.

Our goal as a company is to provide the products with highest rate of efficacy to our customers by using our high technology and TS-EN ISO 9001 quality management systems with minimum cost.

To reach this goal, our company employs a continuous development model. With the awareness the fact that difference is created by our human resources, perpetual training and development of human resources are provided to reach success in the fast developing environmental conditions.

One of the most important elements of our quality policy is to make our suppliers a part of our quality system by implementing joint studies with them while improving our product quality.

Our principle is to act to protect human health and environment in all our activities. To act according to law, regulation, principle and ethical rules is natural result and requirement of our values.

While increasing the value provided to our business partners in all value chain, our total quality philosophy, good production rules and our innovation will light the way for us.

Zeki AYKOLER
General Manager

Our Esteemed Business Partners and Shareholders,

As ABC Detergent, we believe that the increase of administrative efficiency and strength is crucial in reaching our mission-vision and company strategic goals.

We adopt the procurement and sustainability of information security as a principle in supporting processes such as network and substructure, communication, software, information technology support services and all related business processes and human resources, accounting and finance processes creating the scope of BGYS that we provide to our business partners and shareholders.

As ABC Detergent our main goals in Information Security are as follows:

• To minimize the damage that can be experienced as being originated from information security by managing information security efficiently,

• To decrease the possibility of experiencing information security breach and to respond in coordination in case of such event,

• To prevent the interruptions which may be experienced in critical business processes, and, in the event of no prevention, to make it operate again within the aimed saving period,

• To make all business processes integrated, harmonious and balanced with each other,

• To comply with all legislation and contracts drawn up with third parties (business partners, customers, suppliers) related to information security,

• To provide the confidentiality, integrity and accessibility of our customers’ information assets within the scope of Information Security Management System,

• To protect our reputation and brand value in front of our employees, customers, suppliers and public,

• To make Information Security Management System to be improved continuously.

27/07/2017